Being one of the 30 salon owners that make up the "Lifeline" group of Aveda salons around the country we were invited on an a 4 day trip to Aveda head quarters (oct 4-9) where we spent an entire day with the President of Aveda Corporation touring their 50,000 square foot facility that is completely "green". It truly is amazing to see the lengths that Aveda goes to preserve the world we live in". This alone is how they process "Shampure" Avedas signature shampoo.